We create done for you expert content in multiple formats.
We distribute the content across hundreds of authoritative, high traffic platforms — so customers find your brand, they get to know and trust you before they ever click an ad.
Platforms your content reaches every month
Content formats created for your business
Of buyers research happens outside Google Search
Business Insider, AP, Google News
AEO-optimised long-form content
YouTube & Vimeo
Reels, Shorts & TikTok
Multi-platform social presence
Visual authority content
Audio content & directories
Shareable visual content
Increase in ranking positions
New visitors per month from content
ROI generated from a single article
In sales generated in 6 months
AI search visibility refers to how prominently a contractor's business appears when homeowners use AI-powered platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini to research home services problems.
Unlike traditional Google search, AI platforms synthesise information from multiple sources and recommend specific businesses or content as answers. Contractors with strong AI visibility are recommended by name when homeowners ask questions like "who is the best foundation repair contractor in their location" or "how do I fix a crawl space moisture problem."
Contractors get found on ChatGPT, Google AI Overviews, Perplexity and Gemini by publishing authoritative, expert content across multiple high-authority platforms. AI systems are trained on and pull from content published on trusted news sites, industry publications, video platforms, podcasts and blogs.
A contractor who has expert articles published on Business Insider, AP News and Google News, alongside educational videos, social content and podcast appearances, is far more likely to be recommended by AI platforms than a contractor who relies solely on a website and paid ads.
Google Ads places a contractor's business in front of homeowners at the moment they search — but only when the ad budget is active, and only on Google.
AI content marketing places a contractor's business in front of homeowners throughout their entire research journey — across Google, YouTube, ChatGPT, Perplexity, Gemini, Apple News, podcasts and hundreds of other platforms — before they ever reach the stage of clicking an ad. Google Ads interrupts the buyer. Content marketing becomes part of their research journey, building trust and recognition before any contact is made.
Most contractors begin seeing measurable improvements in AI search visibility within 30 to 90 days of publishing content across authoritative platforms.
The timeline depends on the competitiveness of the trade and location, the quality and distribution of the content, and how consistently new content is published. News articles distributed to high-authority outlets like AP News and Business Insider typically produce the fastest results, as AI platforms heavily weight content from trusted news sources.
Yes — content marketing and Google Ads work better together than either does alone. Google Ads captures homeowners at the moment of search intent. Content marketing builds brand recognition and trust across every stage of the homeowner's research journey before that moment arrives.
When a homeowner has already encountered a contractor's content during their research phase, they are significantly more likely to click that contractor's ad and convert when they reach the decision stage. Contractors using both typically see higher ad click-through rates and lower cost per lead over time.
An AI Visibility Score measures how prominently a contractor's business appears across AI-powered search platforms, content platforms and authoritative websites. A score of 100 indicates maximum visibility — the business appears consistently when homeowners research relevant problems, compare contractors, and ask AI platforms for recommendations in their area.
The score evaluates presence across platforms including Google AI Overviews, ChatGPT, Perplexity, YouTube, news publications, podcast directories and social platforms. Carvium provides every contractor with a free personalised AI Visibility Score as part of the free authority audit report.
The Carvium free AI Visibility Report includes a personalised AI Visibility Score out of 100, a platform-by-platform audit of the contractor's current content presence, a list of competitors being recommended by AI platforms in the contractor's market, the specific visibility gaps costing the contractor leads every month, and a 5-step action plan for closing those gaps.
The report is built specifically for the contractor's business, city and trade, and is delivered within 24 hours of request. No sales call is required and the report is the contractor's to keep and act on with or without Carvium.
