While you're grinding through expensive Google Ads, homeowners are researching spray foam insulation problems on ChatGPT, Perplexity and Google AI — and finding your competitors. Not you.
Carvium builds your visibility across 300+ platforms so spray foam insulation leads find you — before they ever search for an ad.
Average cost per lead for spray foam insulation via Google Ads
Of buyer research happens outside Google — on AI platforms your ads don't reach
Leads when you pause ads
The moment you stop paying, the phone goes silent
Spray foam insulation is a high-margin business — established contractors can generate 25%+ net profit margins. But capturing that margin requires a consistent supply of qualified leads. Google Ads delivers leads when the budget is running. Seasonal demand drops in spring and summer reduce lead volume at exactly the time many contractors need to fill their calendars. And with average lead costs running $25–$60, the economics get tight fast. Carvium builds a content presence that generates leads year-round — not just when your ad budget is active.
"A recent study tested the same contractor search across ChatGPT, Perplexity, Gemini and Google AI. Not a single contractor appeared in more than one platform's recommendations. Completely different lists. Every time."
Spray foam demand peaks in autumn and winter. Ad-dependent contractors face significant lead shortfalls during off-peak months — with no content pipeline to fill the gap.
At $25–$60 per lead, acquiring 20 new jobs per month via Google Ads alone costs $500–$1,200 in lead spend before a single job is booked.
Property managers, commercial clients and energy-conscious homeowners increasingly use ChatGPT and Perplexity to research insulation options. Contractors invisible on these platforms are missing a growing segment of high-value buyers.
Carvium creates expert content about your spray foam insulation services in 8 formats every month and distributes it to 300+ high-authority platforms — so you build a presence across every channel where customers research before they call.
Platforms your content reaches every month
Content formats created for your business
Of buyers research happens outside Google Search
Business Insider, AP, Google News
AEO-optimised long-form content
YouTube & Vimeo
Reels, Shorts & TikTok
Multi-platform social presence
Visual authority content
Audio content & directories
Shareable visual content
Every piece of content is written by expert writers, optimised for AI search platforms, and published under your business name — building your authority as the go-to spray foam insulation specialist in your market.
Increase in ranking positions
New visitors per month from content
ROI generated from a single article
In sales generated in 6 months
Results like these don't come from ads. They come from building a content presence that works 24 hours a day, in every AI platform, across every device — without paying per click.
Yes — our writers create content targeting both residential homeowners researching energy efficiency and commercial property managers evaluating insulation upgrades. Each audience has different research behaviours and different platforms they use, and Carvium distributes content across the platforms relevant to both.
Content marketing compounds over time. Every article, video, podcast and social post published under your business name continues generating visibility long after it's published — through autumn, winter, spring and summer. The result is a steadier inbound lead flow year-round, reducing dependence on seasonal ad spend spikes.
Yes — this is a major content opportunity. Homeowners frequently research spray foam vs. fibreglass, open-cell vs. closed-cell, and cost vs. energy savings comparisons before contacting a contractor. Carvium creates expert content on exactly these topics, positioning your business as the authority on spray foam's advantages — so by the time a prospect calls you, they're already sold on spray foam as the solution.
Standard SEO agencies focus on ranking your website on Google. Carvium distributes your content across 300+ platforms — news sites, video platforms, podcasts, social networks and AI-indexed directories. In a world where 73% of research happens outside Google Search, that distinction matters enormously.
Pricing and package details are available once we've completed your free AI Visibility Report. Every market is different — competition levels, geographic coverage and existing visibility all affect the recommended strategy. Your free report gives us the data to recommend the right approach for your specific situation.